Vili-Petteri
Hyrkäs
Nordic iGaming SEO and Finnish market entry. I help operators build sustainable organic presence in the Nordics and prepare for Finland's regulated market in 2027.
8+ years shaping digital presence in the Nordics
Nordic Consultant
Interaction.co
Driving Nordic iGaming SEO strategy and Finnish market entry planning. Building sustainable organic growth for operators entering one of Europe's most competitive regulated markets.
Technical SEO & Content Strategy
Matilda Media (also own site)
Led full-spectrum SEO from technical audits to content architecture. Delivered +340% organic traffic growth and pushed domain authority from 14 to 58.
Nordic Consumer Behavior Specialist
Various projects
Deep understanding of Finnish and Nordic consumer behavior, local search patterns, and the cultural nuances that make or break market entry.
Co-Host
Finland's most listened-to sports podcast
Weekly reach to tens of thousands of Finnish listeners. Built a personal brand and audience that bridges sports culture and digital business.
Matilda Media
A full-spectrum SEO transformation for a Nordic media and marketing site. From technical foundation to content authority.
Organic traffic
Sustained year-over-year growth
Starting authority
Before engagement
Final authority
After engagement
What was done
- Technical SEO audit and full-site remediation
- Content architecture restructure for Nordic search intent
- Strategic link-building targeting Finnish and Nordic publishers
- On-page optimization for competitive iGaming and media keywords
- Local SEO foundations for Finnish market presence
- Performance optimization and Core Web Vitals improvements
Finland 2027 Regulatory Strategy
Finland is moving toward a licensed regulated iGaming model, with the transition expected around 2027. Operators that start building organic presence now will own the market when the gates open.
SEO-first market entry
Build domain authority and content footprint before regulation hits. When licensing opens, you are already the trusted answer in Finnish search.
Local content & cultural fluency
Finnish consumers trust Finnish-language content from recognizable voices. Our approach combines native-level copy with locally relevant topics and influencers.
Regulatory-ready infrastructure
Technical SEO and site architecture designed to pivot seamlessly from gray-market to fully licensed operations without losing organic equity.
Eight years of Nordic digital strategy
I help operators navigate the Nordic digital landscape - from technical SEO and content strategy to full-scale market entry planning. My work sits at the intersection of search engineering, local consumer psychology, and regulatory foresight.
Beyond SEO, I co-host Finland's most listened-to sports podcast, reaching a weekly audience of engaged Finnish listeners. This gives me a direct line to the culture, language, and behavior patterns that matter most in Nordic marketing.
Let's build something Nordic
Based in Finland · Available for Nordic consulting engagements